Basketball phenom LeBron James thrives in the spotlight, whether he's appearing in commercials for McDonald's or on the cover of Vogue. This week, he announced another personality-driven project: his very own cartoon show, which will air on their own YouTube channel. Based on a series of 2007 Nike commercials, "The LeBrons" will feature four animated characters that represent aspects of James' personality. Check out a preview after the jump.

James isn't the first basketball player to get animated -- The Harlem Globetrotters also had a Saturday morning cartoon show in the seventies:

[via Videogum]

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