Bob Sassone
Charlie Rose and Gayle King Joining CBS ‘The Early Show’
CBS has tried many different hosts and many different formats on ‘The Early Show,’ but they still come in third place after NBC’s ‘Today’ and ABC’s ‘Good Morning, America.’ Now they have a new plan.
Turn the show into a news program.
‘American Idol’ and ‘Sunday Night Football’ Are Top TV Shows for Ad Rates
It’s probably no surprise that Fox’s ‘American Idol’ tops the list for shows where it costs the most for companies to buy advertising. But it probably is shocking that the show giving them a run for their ad money isn’t another reality show or even ‘Two and a Half Men;’ it’s NBC’s ‘Sunday Night Football.’
Advertising Age has the full rundown on what every single prime-time show charges for a 30 se