Cowboys and Cowgirls Will Now Wear Adidas Gear
Adidas became the official brand of the University of Wyoming Athletics Wednesday with the announcement of an eight-year partnership.
Adidas will supply all 17 Cowboy and Cowgirl programs with uniforms, footwear, apparel, headwear, equipment, and accessories through the 2025-26 season.
In a release from the University of Wyoming, Athletics Director Tom Burman explained the reasoning for the new agreement.
“We are very excited to be partnering with the internationally-recognized brand of Adidas. Among our goals in obtaining this new deal was to provide the highest quality athletic apparel for all of our athletics teams, while at the same time securing a deal that would provide us the most financially beneficial agreement for Wyoming Athletics.”
Burman also said, “With the growth of our Wyoming brand on a national level over the past several years, we look forward to working with Adidas to continue to grow our brand. In addition, Wyoming fans across the country will have the opportunity to purchase the most innovative apparel on the market today.”
Adidas is the official uniform, footwear, and apparel provider for more than 100 collegiate programs in addition to agreements with the NBA, NFL, MLB, NHL, and MLS.
The University of Wyoming sponsors eight men’s and nine women’s sports and has over 400 student-athletes competing.
This also brings all UW teams under one agreement. For example, football and men's basketball have recently been with the Nike brand, while women's basketball was with Under Armour.